The Memphis Grizzlies, led by St. Jude Ambassador Mike Conley, will campaign for Hoops for St. Jude throughout March and April in order to raise awareness of the lifesaving work done by St. Jude Children’s Research Hospital through the newly minted “Grizz Assists for St. Jude” campaign.
The campaign will run from March 9 – April 5 through the PLEDGE IT platform to place a dollar amount on each recorded Grizzlies team assist during games through April 5, resulting in an overall performance-based donation.
Currently, the Grizzlies are averaging 21.0 assists per game. Conley tipped off the campaign with a pledge to donate $15 per team assist made, with the Grizzlies Foundation matching Conley’s pledge. Campaign supporters are asked to pledge $.10, $.50, $1, $5 or any other customizable amount of their preference. The total of all pledges made per assist will then be applied directly to the total amount of team assists to create one donation to St. Jude. Fans can register their pledges at https://pledgeit.org/grizzlies and after each game they will receive an e-mail updating them on their current amount owed with the opportunity to edit or cancel the pledge. Pledges will not be processed until the campaign is over. Through the PLEDGE IT platform, the Grizzlies are able to turn pledges into donations simply by playing the game. The performance-based campaign is open to all supporters of St. Jude and Grizz Nation.
The campaign will run through the annual Hoops for St. Jude Week™ (March 20-27) which the Grizzlies have elected to celebrate all month-long. The support of NBA stars, coaches, broadcasters and fans helps St. Jude continue leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
Published on March 10, 2016
by JohnPaul Bennett
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