We created these guides and best practices to help you get the most out of your campaign.
August 9, 2021 • best practice
July 27, 2021 • best practice
Finding new donors is one of the biggest challenges (or opportunities) facing nonprofits of all sizes. Even well-established organizations are looking to grow their databases with new donors to increase the pipeline of major gift prospects. We've worked with nonprofits - large and small - to help solve this problem. Finding new donors takes commitment, but here are a few best practices to help focus your efforts!
July 2, 2021 • best practice
Locating passionate fundraisers for your peer-to-peer campaign doesn’t have to be overwhelming. These fundraisers are actually closer than you think. To help maximize your potential for success, it’s helpful to think of recruitment as a two-phased process. In the first phase of recruitment groups that you might want to reach out to are your volunteers, loyal donors, your board and even individuals who benefit from your organization’s services. After your initial targeted recruitment it will be time to focus on phase two, more general outreach.
June 14, 2021 • best practice
'If you want to go fast, go alone. If you want to go far, go together.' - African Proverb
March 3, 2021 • best practice
Not sure what performance-based fundraising is? You're in the right place! Check out below to see how your performance-based campaign can result in donors giving 10-15% more than they typically would to a traditional campaign!
January 29, 2021 • best practice
Performance-based fundraising (pledging per mile or pledging per rep) is an excellent way to unleash the potential of your community to raise money by enabling participants to collect pledges for every activity they complete. Here are some of our favorite examples of creative and successful campaigns.
September 16, 2019 • best practice
Performance-based fundraisers offer a unique opportunity to connect with your supporters that traditional fundraisers just can’t match. By having donors pledge for every mile, touchdown, or home run, you can truly connect your audience to your cause in a fun and meaningful way. Here are our tips on how to excite your supporters, and take your campaign to the next level.
June 18, 2019 • best practice
"The smallest deed is better than the greatest intention.” — American essayist and poet John Burroughs.
April 22, 2019 • best practice
When conducting an online fundraiser, your campaign description is the best opportunity to capture your audience. It's your one chance to wow them with your "why" and might be the most important piece of running an effective campaign. With that being said, here our Top 5 Tips to writing a killer campaign description:
January 9, 2019 • best practice
Congratulations on launching your Pledge It campaign! Check out the below fundraising tips that have helped other people lose weight and raise money for their favorite cause. These fundraising tips and best practices will ensure your campaign maximizes its fundraising potential.
October 1, 2017 • best practice
Congratulations on launching your Pledge It campaign! Check out the below fundraising tips that have helped other athletes raise money for their favorite cause. These fundraising tips and best practices will ensure your campaign maximizes its fundraising potential.
December 1, 2016 • best practice
Congratulations on launching your Pledge It fundraising campaign! Check out the below fundraising tips that have helped teams and athletes launch successful fundraising campaigns. We’ve put together some fundraising tips and best practices to ensure your fundraising campaign maximizes its fundraising potential. Be sure to set aside time to read each section.
August 23, 2016 • best practice
The Touchdowns Against Cancer Coach Resource Center is your home for everything you need to make your team's fundraising campaign a success. Included is our Campaign Promotion Playbook, sample donor emails, a printable flyer and official program logos for download.
June 26, 2016 • best practice
According to a new Gallop Poll by Daniela Yu and Amy Adkins, 81% of donors say their belief in an organization's mission is a major reason why they donate to a charity. These individuals are also highly more likely to be fully engaged with an organization and are twice as likely to donate more to it in the next 12 months compared with those who say the mission is a minor reason or not a reason to donate.
May 12, 2016 • best practice
As I prepare to work on a fundraising campaign – whether it’s an annual appeal, a gala, or a restricted fund (specific project) - I always start with the same list of basic questions: who, what, where, when, and why. Using this template creates a certain level of structure and can be applied to all levels of fundraising efforts. So with this in mind, let’s fill in some blanks:
April 2, 2016 • best practice
People are constantly bombarded by information. Your campaign needs to share just the right amount of information effectively and quickly. Our team put together this checklist to help you get in the right mindset before creating your campaign.
April 1, 2016 • best practice
Finding the perfect photo for your fundraising campaign can be difficult. Not every athlete or team has the perfect action photo but having a clear, appropriate photo is very important. Your campaign photo is one of the first things your supporters will see when they visit your fundraising page.
March 17, 2016 • best practice
Nonprofit organizations are up against a mounting list of challenges. Acquiring new donors is becoming increasingly more expensive. Budgets are tight, resources are limited and the market for donor support is extremely competitive. If nonprofits don’t properly reach and interact with contributors, they risk donor lapses or—worse—failing to meet their revenue goals, which could immobilize their cause.
March 1, 2016 • best practice
Congratulations on launching your PLEDGE IT fundraising campaign! You’re well on your way to earning more funds than ever for your cause this season. So now you can just sit back, kick your feet up and watch the money roll in, right? Not quite. Come on, even an automatic car requires steering. The most successful campaigns are actively promoted throughout the community.
February 10, 2016 • best practice
Are you beginning a weight loss journey? Are you trying to lose weight to benefit your health? Learn why people struggling to shed pounds are launching weight loss fundraising campaigns to stay motivated, reach their weight loss goals, and support their favorite charitable cause.
January 3, 2016 • best practice
Peer-to-peer fundraising is a method of fundraising that leverages your supporters to fundraise on your behalf. Peer-to-peer fundraising is popular for racing events, especially marathons. For nonprofit organizations, peer-to-peer fundraising is a great way to get new donors and reach new networks of people. Our team researched the top 10 marathons in the United States that are the best to launch a fundraising campaign. Check out our top 10 list!
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