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Tips & Guides

We created these guides and best practices to help you get the most out of your campaign.

Be Prepared with Better Fundraising Events

September 1, 2021best practice

Finding New Donors to Support Your Mission

July 27, 2021best practice

Finding new donors is one of the biggest challenges (or opportunities) facing nonprofits of all sizes. Even well-established organizations are looking to grow their databases with new donors to increase the pipeline of major gift prospects. We've worked with nonprofits - large and small - to help solve this problem. Finding new donors takes commitment, but here are a few best practices to help focus your efforts!

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Recruiting peer-to-peer fundraisers - it's easier than you think!

July 2, 2021best practice

Locating passionate fundraisers for your peer-to-peer campaign doesn’t have to be overwhelming. These fundraisers are actually closer than you think. To help maximize your potential for success, it’s helpful to think of recruitment as a two-phased process. In the first phase of recruitment groups that you might want to reach out to are your volunteers, loyal donors, your board and even individuals who benefit from your organization’s services. After your initial targeted recruitment it will be time to focus on phase two, more general outreach.

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Super-charge the growth of your peer-to-peer event through team-based fundraising

June 14, 2021best practice

'If you want to go fast, go alone. If you want to go far, go together.' - African Proverb

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What You Need to Know About Performance-Based Fundraising

March 3, 2021best practice

Not sure what performance-based fundraising is? You're in the right place! Check out below to see how your performance-based campaign can result in donors giving 10-15% more than they typically would to a traditional campaign!

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Performance-Based Fundraising Ideas

January 29, 2021best practice

Performance-based fundraising (pledging per mile or pledging per rep) is an excellent way to unleash the potential of your community to raise money by enabling participants to collect pledges for every activity they complete. Here are some of our favorite examples of creative and successful campaigns.

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My Campaign is Live. Now What?

January 27, 2020best practice

Creative Ways to Connect Supporters to Your Cause

September 16, 2019best practice

Performance-based fundraisers offer a unique opportunity to connect with your supporters that traditional fundraisers just can’t match. By having donors pledge for every mile, touchdown, or home run, you can truly connect your audience to your cause in a fun and meaningful way. Here are our tips on how to excite your supporters, and take your campaign to the next level.

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5 Tips to a Successful Run, Walk, or Ride Fundraiser

June 18, 2019best practice

"The smallest deed is better than the greatest intention.” — American essayist and poet John Burroughs.

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Top 5 Tips for An Effective Campaign Description

April 22, 2019best practice

When conducting an online fundraiser, your campaign description is the best opportunity to capture your audience. It's your one chance to wow them with your "why" and might be the most important piece of running an effective campaign. With that being said, here our Top 5 Tips to writing a killer campaign description:

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7 Steps to a Successful Weight Loss Campaign

January 9, 2019best practice

Congratulations on launching your Pledge It campaign! Check out the below fundraising tips that have helped other people lose weight and raise money for their favorite cause. These fundraising tips and best practices will ensure your campaign maximizes its fundraising potential.

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6 Steps to a Successful Fundraising Campaign for Athletes

October 1, 2017best practice

Congratulations on launching your Pledge It campaign! Check out the below fundraising tips that have helped other athletes raise money for their favorite cause. These fundraising tips and best practices will ensure your campaign maximizes its fundraising potential.

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Top 10 Fundraising Tips for High Schools

December 1, 2016best practice

Congratulations on launching your Pledge It fundraising campaign! Check out the below fundraising tips that have helped teams and athletes launch successful fundraising campaigns. We’ve put together some fundraising tips and best practices to ensure your fundraising campaign maximizes its fundraising potential. Be sure to set aside time to read each section.

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Touchdowns Against Cancer Coach Resources

August 23, 2016best practice

The Touchdowns Against Cancer Coach Resource Center is your home for everything you need to make your team's fundraising campaign a success. Included is our Campaign Promotion Playbook, sample donor emails, a printable flyer and official program logos for download.

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Charities: Strong Purpose and Brand Attract Donors

June 26, 2016best practice

According to a new Gallop Poll by Daniela Yu and Amy Adkins, 81% of donors say their belief in an organization's mission is a major reason why they donate to a charity. These individuals are also highly more likely to be fully engaged with an organization and are twice as likely to donate more to it in the next 12 months compared with those who say the mission is a minor reason or not a reason to donate.

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Fill in the Blanks

May 12, 2016best practice

As I prepare to work on a fundraising campaign – whether it’s an annual appeal, a gala, or a restricted fund (specific project) - I always start with the same list of basic questions: who, what, where, when, and why. Using this template creates a certain level of structure and can be applied to all levels of fundraising efforts. So with this in mind, let’s fill in some blanks:

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Checklist: Before Creating Your Campaign

April 2, 2016best practice

People are constantly bombarded by information. Your campaign needs to share just the right amount of information effectively and quickly. Our team put together this checklist to help you get in the right mindset before creating your campaign.

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Creating a Campaign (step-by-step)

April 2, 2016best practice

Interested in launching an online fundraising campaign with PLEDGE IT? Check out this article to learn how to sign up and create your fundraising campaign from start to finish.

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Picking the Right Campaign Photo

April 1, 2016best practice

Finding the perfect photo for your fundraising campaign can be difficult. Not every athlete or team has the perfect action photo but having a clear, appropriate photo is very important. Your campaign photo is one of the first things your supporters will see when they visit your fundraising page.

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The Most Effective Way Nonprofits Can Influence Donors to Give More

March 17, 2016best practice

Nonprofit organizations are up against a mounting list of challenges. Acquiring new donors is becoming increasingly more expensive. Budgets are tight, resources are limited and the market for donor support is extremely competitive. If nonprofits don’t properly reach and interact with contributors, they risk donor lapses or—worse—failing to meet their revenue goals, which could immobilize their cause.

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Promoting Your Campaign

March 1, 2016best practice

Congratulations on launching your PLEDGE IT fundraising campaign! You’re well on your way to earning more funds than ever for your cause this season. So now you can just sit back, kick your feet up and watch the money roll in, right? Not quite. Come on, even an automatic car requires steering. The most successful campaigns are actively promoted throughout the community.

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Lose Weight, Stay Motivated and Support Your Favorite Charity

February 10, 2016best practice

Are you beginning a weight loss journey? Are you trying to lose weight to benefit your health? Learn why people struggling to shed pounds are launching weight loss fundraising campaigns to stay motivated, reach their weight loss goals, and support their favorite charitable cause.

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Top 10 Marathons to Launch A Fundraising Campaign

January 3, 2016best practice

Peer-to-peer fundraising is a method of fundraising that leverages your supporters to fundraise on your behalf. Peer-to-peer fundraising is popular for racing events, especially marathons. For nonprofit organizations, peer-to-peer fundraising is a great way to get new donors and reach new networks of people. Our team researched the top 10 marathons in the United States that are the best to launch a fundraising campaign. Check out our top 10 list!

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Creating & Using Segments to Drive Donations

December 15, 2015best practice

Understanding your donor base is the key to driving donations. Why are they donating? How often do they donate? Do they donate time? Money? Goods?

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